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Agency
Arais production is an advertising agency whose aim is to support retailer traders, craftsmen, associations, small and medium size business, regional governments… In defining and deploying their strategies and actions in the field of marketing and communication.
Now, you can upgrade your offer and then consequently increase your notoriety.
ARAIS PRODUCTION, a real value that make the difference:
- - Assessment of various actions that must to be led
- - Refining the strategy with the communication mix
STORY
The creation of Arais production
It’s an advertising agency specializing in communication for small and medium sized businesses and intermediate sized companies. However, it is also destined to town hall and regional government.
Our goal is to support these companies in digital transition and assisting them to take their place in the French economic fabric.
Strategic directions
In such deteriorated economic environment, many companies consider that it’s increasingly difficult to position their activities. Therefore they’re compelled to restrict drastically their budget in communication. Despite this unfavorable economic situation and the lack of visibility its entails, some sector emerge greater such as computing, mass distribution and telecommunication.
This agency enables private or public structure with small budget of communication to avoid exorbitant prices offered by major companies like the former euro RSCG, who becomes Havas, Publicis and TWBA. As proposed prices are reckoned too expensive, we’ll provide them with necessary tools to assist them in conceiving a communication whose quality will enhance their corporation identity. The new technologies have more than ever influence our mode of operation.
Team
It’s the outcome of many years of experience of professional with diverse and varied skills, however very compatible to impel all your communication projects.
Marketing research department
To set up campaign, you need to know perfectly the consumer profile, their habit and affinities with particular brand. It integrates all the functions linked to the marketing. They’re the strategists of the communication. These men work on the marketing analysis and also expand it to advertisement, by studying the segmentation of the offer and their positioning.
Art department
It gathers in a way the director who’s the guarantor of the agency. The artistic director is oriented toward graphic execution issues, he work in harmony with editor. His role is to elaborate the texts, advertising hook and slogan.
Production department
Working closely with the creative department, this department is mainly composed of computer graphics designers, director and engineers.